Global – IBM’s Watson supercomputer predicts what consumer products will be hot this holiday season.
Nike running shoes, Star Wars Droids and Skylanders action figures are set to be Christmas bestsellers this year, according to the IBM Watson Trend app.
The technology uses a real-time tracker that draws on quantitative and qualitative data to inform its processes, analysing millions of conversations across social networks, blogs, forums, comments, ratings and reviews.
Each piece of information enables Watson to make considered suggestions based on machine learning rather than hand-coded algorithms, presenting not only what people are likely to buy, but why, as well as when something becomes more or less popular.
Artificial intelligence is increasingly important for the retail industry as well as e-commerce platforms. Big Friendly Data can empower your brand to make the right decisions at the right time.