Unastronomical Christmas

UK – Aldi has hijacked John Lewis’ heartwarming The Man on the Moon Christmas advert in a humorous spoof.

• The commercial was shown on tv just 10 days after the script was approved
• John Lewis’ original ad cost £7m ($10.5m, €9.9m) and took seven months to create 

Discount supermarket chain Aldi has created a tongue-in-cheek commercial referencing John Lewis’ 2015 Christmas tv ad in which a man on the Moon connects with a girl on Earth using a telescope.

It took Aldi just 10 days to create and broadcast the advert on UK tv channels after the first script was approved, allowing the brand to successfully tap into the public conscience, and secure about 1.9m YouTube views.

The advert’s tagline: ‘Aldi prices are anything but astronomical’, as well as being a playful nod to a cheaper telescope, cheekily referenced the original while building on Aldi’s fun and humorous approach to marketing.