‘Rubber Up New York’ is the message of one of 10 glossy images shot by fashion photographer Charlotte Wales. You might think Lyst has the sexual health of the city in mind, but the ad is based on the insight that male New Yorkers spend 25% more on rubber-soled shoes than women do on high heels.
Other tongue-in-cheek examples include ‘Get a Wax’, based on data that reveal searches for ‘wax’ and ‘high-shine jackets’ have increased by 114%, and ‘Get High’, which highlights the fact that New Yorkers are buying half as many high-waisted skirts as Londoners.
Data doesn’t have to be boring. Surprise and delight consumers by revealing quirks and habits that can quickly become talking points. Find out more in our Big Friendly Data microtrend.