The Story of Things campaign from Scotch & Soda and Airbnb, Amsterdam The Story of Things campaign from Scotch & Soda and Airbnb, Amsterdam
The Story of Things campaign from Scotch & Soda and Airbnb, Amsterdam The Story of Things campaign from Scotch & Soda and Airbnb, Amsterdam
The Story of Things campaign from Scotch & Soda and Airbnb, Amsterdam The Story of Things campaign from Scotch & Soda and Airbnb, Amsterdam
The Story of Things campaign from Scotch & Soda and Airbnb, Amsterdam The Story of Things campaign from Scotch & Soda and Airbnb, Amsterdam

Stay a while

17 : 11 : 2015 Scotch & Soda : Home-tail : Airbnb

Amsterdam – Inviting consumers to live the brand, Scotch & Soda has teamed up with Airbnb to create a flat that people can rent for the weekend.

  • Part of Scotch & Soda’s The Story of Things campaign on the spirit of wanderlust
  • Renters will be provided with a select wardrobe of the brand’s clothing

For the second part of its Story of Things campaign, Scotch & Soda created a short film featuring two characters, Lola and Oscar – siblings who live miles apart. While Lola lives in Amsterdam, Oscar is a wayward wanderer, exploring unknown places and sending back letters and trinkets to Lola. As well as making the siblings’ outfits from the video available to buy, the brand has turned the film set, Lola’s apartment, into a space available to rent on Airbnb

The flat is decorated as it is in the film, and not only can visitors explore the souvenirs that Oscar has sent, they can also submit their clothing sizes when they book, and will be greeted with some of Oscar’s and Lola’s favourite Scotch & Soda pieces, which they can take home.

The Big Picture

In a twist on Faction Marketing, Scotch & Soda uses a fictional story to create a brand experience that consumers can live in. For more on new fusions of hospitality and retail, read about the Pimkie Fashion Mini Bar.

Discover More Daily Signals
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
M&S turns compliments into a marketing strategy

Daily Signals

M&S turns compliments into a marketing strategy

Retailer Marks & Spencer is building its positioning around positivity and everyday affirmation with a new campaign encouraging shoppers to sha...
Marketing : Celebrity Endorsements : Retail
Stat: China’s record travel surge signals opportunity for outdoor brands

Daily Signals

Stat: China’s record travel surge signals opportunity for outdoor brands

China’s 2026 Spring Festival generated record-breaking travel and spending, underscoring the scale of domestic mobility and the country’s growing a...
China : Travel : Statistic
Iga Węglińska explores the power of sensory restraint

Daily Signals

Iga Węglińska explores the power of sensory restraint

Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that inves...
Design : Transhumanism : Senses
Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Daily Signals

Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, co-founder Martin Ra...
Foresight Friday : Strategic Foresight : The Future Laboratory
Stat: Poor health and education drive female unemployment, new research shows

Daily Signals

Stat: Poor health and education drive female unemployment, new research shows

New research shows young women are increasingly falling out of the workforce in the UK, even as unemployment among young men declines.
Workplace : Unemployment : Women
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN