Twisted fantasy

30.10.2015 NARS : Steven Klein : Cosmetics
François Nars and Steven Klein Celebrate the NARS Steven Klein Collection

New York – Celebrating its latest collaboration, beauty brand NAR's new film draws on the darker side of beauty.

  • A collaboration between founder François Nars and renowned photographer Steven Klein
  • Promotes the NARS Steven Klein Holiday Collection

The film takes viewers on a journey through an eerie mansion, home to a number of sinister characters and unsettling art installations. 

With past collections inspired by the subversive art and photography of Andy Warhol and Guy Bourdin, NARS is no stranger to provocation and continues to push the boundaries of what beauty can be. 

‘I realised that people are probably more open-minded to consider different ways of viewing beauty rather than the formulaic, prescribed ways used in advertising,’ Klein told Women’s Wear Daily.

To enable consumers to fully experience the campaign, NARS is opening a pop-up store in London that will host a series of events and offer visitors the chance to receive a Klein-inspired makeover. 

The Big Picture

Beauty brands are creating fantastical, culture-fuelled narratives to engage with consumers. For more, read our Chasm Culture microtrend.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more