Come fly with Chanel

09 : 10 : 2015 Chanel : Karl Lagerfeld : Airport

Paris – For Chanel’s spring/summer 2016 catwalk show, Karl Lagerfeld transformed the Grand Palais into a pristine airline terminal.

  • A departures board listed destinations where Chanel has recently showed, including Shanghai, Dallas and Moscow
  • Almost 12,000 Instagram posts of the show have already been made using the event hashtag #chanelairlines
Chanel Airlines Spring summer 2016 show invitation, Paris Chanel Airlines Spring summer 2016 show, Paris
Chanel Airlines Spring summer 2016 show invitation, Paris Chanel Airlines Spring summer 2016 show, Paris
Chanel Airlines Spring summer 2016 show invitation, Paris Chanel Airlines Spring summer 2016 show, Paris

Like the Chanel supermarket, the space was designed to be Instagram-friendly, and featured a row of check-in desks with Chanel Airlines hosts and branded luggage where guests could pose for a shareable image. 

While casual attire might suit most air passengers today, Lagerfeld clearly had other ideas for his Chanel customers. He sent models, some pulling suitcases, down the runway in a jet set tweed uniform in homage to the Air France red, white and blue colour palette. The air travel theme was continued throughout the space through the accessories. ‘Everybody is travelling today,’ Lagerfeld said in a behind the scenes video. ‘It’s global dressing.’

The Big Picture: Airports are proving to be a new source of inspiration for designers, who are increasingly playing with the iconic and sometimes banal cues of modern travel. For more, read our Flux Culture Inspire.

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