*Milan – * The work of 30 international designers was on sale at a temporary store during Milan Design Week.
Food Marketo was created by London-based DesignMarketo in conjunction with Apartamento magazine and some of their friends, who happen to include Max Lamb and Martino Gamper.
The space was borrowed from Kaleidoscope magazine and comprised crates from a nearby market, reflecting the aesthetic trend Flexthetics. The project highlighted the lo-fi and convivial way in which Jérôme Rigaud and Alexandre Bettler – DesignMarketo’s founders – work.
‘We briefed the designers to create something to do with fruit or vegetables,’ Rigaud told LS:N Global.
In response, Peter Marigold made ‘Swede Light’, Nelly Ben Hayoun made a wind-up nut carrier, and Loris & Livia made chopping boards and bowls which they coloured with dyes from natural sources such as pomegranates, red grapes and basil.
‘An apple a day’ by Ken Kirton is a simple wooden shelf unit made from untreated pinewood in which seven apples, one for each day of the week, can be stored horizontally. The initial letters for the days of the week are displayed above each apple. When LS:N Global visited, some of the letters were missing: ‘I owe you a letter, [email protected],’ said a note.
As they continue to get help from their friends, and give help back, we expect to see much more from Betapreneurs Jérôme Rigaud and Alexandre Bettler.