Frozen fancy

22 : 09 : 2015 Subisu : Futura : Ice Cream

Mexico – Subisú’s range of frozen treats will have adults and children alike chasing the ice cream van.

  • The branding bridges the gap between child and adult
  • The packaging uses wayward graphics and a neon palette
Subisú branding designed by Futura, Mexico Subisú branding designed by Futura, Mexico
Subisú branding designed by Futura, Mexico Subisú branding designed by Futura, Mexico
Subisú branding designed by Futura, Mexico Subisú branding designed by Futura, Mexico
Subisú branding designed by Futura, Mexico Subisú branding designed by Futura, Mexico

Subisú turned to Mexican branding and design agency Futura to help it create a concept for its range of fruit-flavoured ice creams and popsicles, including mango, watermelon and cherry.

Futura chose simple brown paper to reflect the product’s natural, hand-made origins and drew inspiration from the nostalgic power of the ice cream cone, giving it a contemporary twist.

‘The graphic concept is inspired by the naivety of children, when they still believe in impossible things,’ says Futura. ‘The name is a combination of two ideas: it is inspired by a traditional French song and is a play on the word ‘subibaja’, which means ‘see-saw’.’

The Big Picture: The unruly but optimistic spirit of Neo-Kitsch shows no signs of abating. Read our Wayward Whimsy design direction for more amusing and anarchic packaging.

Discover More Daily Signals
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
Swedish insurer hacks social media algorithms with mental health anthem

Daily Signals

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Sweden : Social Media : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Daily Signals

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Daily Signals

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN