Creative cold-press

New York – Tribeca’s renowned Kaffe 1668 has given cold-pressed juices a colourful makeover.

• Kaffe 1668 offers a range of 25 cold-pressed juices, including Fit N’ Trim, D-Stress and The Minimalist
• The packaging is designed to give customers a quick insight into the health benefits of each recipe

Customers in need of a quick pick-me-up need only look at Uruguay-based illustrator Martin Azambuja’s packaging to feel invigorated.

The café commissioned Azambuja to visualise the benefits of each of its 25 juices and blends, such as Acai Power, Glow, Hydrate and Stamina, which feature organic, raw and unpasteurised ingredients.

Inspired by the simplicity and form of 1950s and 60s design, Azambuja uses retro-style illustrations and bold colour clashes to ‘bring out the fun in juicing’.

The Big Picture: Enhancement can be applied to all areas of life, but is particularly suited to the health, wellness, beauty and technology sectors. Find out more in our macrotrend The Optimised Self.