What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
London – Designer Anya Hindmarch has created a subterranean fashion highway pop-up shop at Selfridges.
Celebrating the launch of the her M25-inspired autumn/winter collection, the designer has transformed the store’s 16,000-square-feet car park into a stylish car wash and petrol station.
Visitors are guided by glossy chevrons through a hot car wash photo booth, where they can have their picture taken next to a gleaming Rolls-Royce and male model mechanics, where beating hearts are kept in check by a looming speed camera.
Weary shoppers can then take respite at the Anya Hindmarch Service Station, fully stocked with everything the fashion-conscious motorist might need, including fluffy dice, air fresheners, trucker hats and embroidered high-visibility jackets. Snacks are also provided by Little Chef.
The Big Picture: In true Iconoclash style, Hindmarch has fetishised popular culture in the work of revered typographer and graphic designer Margaret Calvert, the woman responsible for redesigning Britain’s road signs.