Shopping at the car wash

17 : 09 : 2015 Selfridges : Anya Hindmarch : Car Wash

London – Designer Anya Hindmarch has created a subterranean fashion highway pop-up shop at Selfridges.

  • The installation takes its cues from Hindmarch’s latest collection featuring motorway motifs
  • ‘I wanted to take the creativity of London Fashion Week to our customers in a fun and unexpected way’ – Anya Hindmarch
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London

Celebrating the launch of the her M25-inspired autumn/winter collection, the designer has transformed the store’s 16,000-square-feet car park into a stylish car wash and petrol station.

Visitors are guided by glossy chevrons through a hot car wash photo booth, where they can have their picture taken next to a gleaming Rolls-Royce and male model mechanics, where beating hearts are kept in check by a looming speed camera.

Weary shoppers can then take respite at the Anya Hindmarch Service Station, fully stocked with everything the fashion-conscious motorist might need, including fluffy dice, air fresheners, trucker hats and embroidered high-visibility jackets. Snacks are also provided by Little Chef.

The Big Picture: In true Iconoclash style, Hindmarch has fetishised popular culture in the work of revered typographer and graphic designer Margaret Calvert, the woman responsible for redesigning Britain’s road signs.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more