Shopping at the car wash

17 : 09 : 2015 Selfridges : Anya Hindmarch : Car Wash

London – Designer Anya Hindmarch has created a subterranean fashion highway pop-up shop at Selfridges.

  • The installation takes its cues from Hindmarch’s latest collection featuring motorway motifs
  • ‘I wanted to take the creativity of London Fashion Week to our customers in a fun and unexpected way’ – Anya Hindmarch
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London

Celebrating the launch of the her M25-inspired autumn/winter collection, the designer has transformed the store’s 16,000-square-feet car park into a stylish car wash and petrol station.

Visitors are guided by glossy chevrons through a hot car wash photo booth, where they can have their picture taken next to a gleaming Rolls-Royce and male model mechanics, where beating hearts are kept in check by a looming speed camera.

Weary shoppers can then take respite at the Anya Hindmarch Service Station, fully stocked with everything the fashion-conscious motorist might need, including fluffy dice, air fresheners, trucker hats and embroidered high-visibility jackets. Snacks are also provided by Little Chef.

The Big Picture: In true Iconoclash style, Hindmarch has fetishised popular culture in the work of revered typographer and graphic designer Margaret Calvert, the woman responsible for redesigning Britain’s road signs.

Discover More Daily Signals
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
How Spotify’s book strategy signals the return of intellectual culture

Daily Signals

How Spotify’s book strategy signals the return of intellectual culture

Audio streaming app Spotify is deepening its push into publishing with two updates designed to make reading more fluid across formats.
Spotify : Books : Technology
Stat: Why skill investment is lagging behind AI ambition in the workplace

Daily Signals

Stat: Why skill investment is lagging behind AI ambition in the workplace

Almost three-quarters (74%) of businesses say they are prioritising investment in technology, data and platforms over spending on workforce develop...
Technology : AI : Statistic
Why James Turrell is designing for awe in an age of attention fatigue

Daily Signals

Why James Turrell is designing for awe in an age of attention fatigue

ARoS Museum of Art in Aarhus will unveil As Seen Below on 19 June 2026, the largest Skyspace artist James Turrell has ever created within a museum ...
Design : Architecture : Art
F1 team names Anthropic's Claude as Official Thinking Partner

Daily Signals

F1 team names Anthropic's Claude as Official Thinking Partner

AI company Anthropic has announced a multi-year partnership with Atlassian Williams F1 Team, naming its AI model Claude as the team’s 'Official Thi...
AI : Sport : Technology
Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

Daily Signals

Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-le...
Retail : Ecommerce : Online Shopping
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN