Insta-ready meals
Reynolds recipe Instagram, US

Insta-ready meals

Global – Tin foil manufacturer Reynolds Kitchens is inviting social media users to dinner in its latest Instagram campaign.

Article/18163 #1
Reynolds recipe Instagram, US Reynolds recipe Instagram, US
Reynolds recipe Instagram, US Reynolds recipe Instagram, US
Reynolds recipe Instagram, US Reynolds recipe Instagram, US

Global – Tin foil manufacturer Reynolds Kitchens is inviting social media users to dinner in its latest Instagram campaign.

  • Reynolds has created Instagram’s first dining table, complete with a selection of appetising dishes
  • This year Reynolds plans to create eight dinner tables, each made up of 21 dishes, for users to choose from

Along with agency Havas Worldwide Chicago, Reynolds turned its account into a giant dinner table, stitching together glossy, overhead pictures that take advantage of the app’s grid layout.

Users can scroll through the seemingly never-ending variety of seafood dishes, grilled delights and desserts, with next month’s table including pictures snapped from a dinner party that the brand hosted for influencers including popular bloggers and Instagrammers such as April Bloomfield and Beth Kirby.

Selecting one of the dishes will take the user to another dedicated Instagram account, which links to the recipe along with cooking tips courtesy of Reynolds.

The Big Picture: Reynolds is not the first brand to experiment with Instagram’s platform in imaginative ways. Read our articles on Land Rover’s choose-you-own adventure campaign, or the Ballantine’s Instazine for more.

Discover More News
Cash App taps Timothée Chalamet for youth-friendly money talk

News

Cash App taps Timothée Chalamet for youth-friendly money talk

Cash App has launched an integrated brand campaign featuring Academy Award-nominated actor Timothée Chalamet which aims to foster intergenerational...
Finance : Gen Z : Youth
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Beauty : The Synthocene Era : Virtual Beauty
Stat: Southeast Asia is TikTok’s largest advertising audience

News

Stat: Southeast Asia is TikTok’s largest advertising audience

Southeast Asia now accounts for nearly a quarter of TikTok’s global advertising audience, according to the Digital 2025: July Statshot report.
Statistic : Stat : Southeast Asia
Spktrl’s AI diamond ring aims to cut screen time

News

Spktrl’s AI diamond ring aims to cut screen time

Parisian start-up Spktrl is reimagining wearable technology with the launch of its AI-powered Light Ring, a piece of high jewellery designed to cur...
Wellness : Augmented Human : The Synthocene Era
Represent launches in-person fitness competition 247 Mission Rivington

News

Represent launches in-person fitness competition 247 Mission Rivington

British fashion brand Represent has held its first-ever fitness event, 247 Mission Rivington, with 100 athletes competing in a 12‑hour endurance ch...
Sport : Fashion : Fitness
Stat: Technological innovation is driving the future of beauty

News

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic : Stat : Beauty
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN