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Preview: Destination Fitness

By Alex Jordan 07 : 09 : 2015 Destination Fitness : Optimisers : Gyms

Global – Around the world wellness centres are springing up where people can go to sweat, socialise and unwind in equal measure.

  • A trend born in the sun-soaked valleys of California is fast becoming a global phenomenon
  • At a time when interest in physical health and fitness has reached a peak, gyms are expanding into wellness eco-systems
Core Collective, London Core Collective, London
Wanderlust, US Wanderlust, US
Core Collective, London Core Collective, London
Gravity, Singapore Gravity, Singapore

From London to Singapore and from Los Angeles to Montpellier a new generation of fitness temples are combining nutritional advice, fitness equipment and expert support to ensure that every stage of the experience is tailored to the needs of Optimisers.

Gravity Club, Fitness First’s Singaporean innovation hub, combines exercise, wellness therapy and nutrition with executive suites, so members can train their bodies and flex those corporate muscles.

On the other side of the world, London’s Core Collective is taking Holland Park by storm with a pay-as-you-go fitness concept complete with juice bar and art gallery that provides stimulation for the mind and body.

The Big Picture: Find out more about how holistic wellness centres are taking a fitness-first approach to hospitality by reading our microtrend Destination Fitness.

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