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Magdas Hotel, Vienna

First World Problem Store, Amsterdam

Magdas Hotel, Vienna

HoMie store, Melbourne

Preview: Boutique Altruism

By Hannah Robinson 11 : 08 : 2015 Philanthropy : Branding : Ethical

Global – Forget the stereotypes of philanthropy, a new wave of brands is redefining how social responsibility can look and feel.

Consumers increasingly seek to align their buying decisions with their moral values
‘It’s an exciting time, watching the gradual fusion of the for-profit and not-for-profit industries’ – Robbie Gillies, co-founder of HoMie

This week’s microtrend unpacks case studies with social impact across the hospitality and retail sectors that are unveiling spaces and products that challenge any for-profit competitor.

Expertly tapping into Millennial mindsets, these brands are ethical, responsible and smart, and don’t scrimp on the design details.

The Big Picture: The philanthropic credentials of a company are becoming as important as provenance and materials – smart brands are making this a point of difference to stand out. For more, read our Boutique Altruism microtrend.

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