Preview: Boutique Altruism

This week’s microtrend unpacks case studies with social impact across the hospitality and retail sectors that are unveiling spaces and products that challenge any for-profit competitor.

Expertly tapping into Millennial mindsets, these brands are ethical, responsible and smart, and don’t scrimp on the design details.

The Big Picture: The philanthropic credentials of a company are becoming as important as provenance and materials – smart brands are making this a point of difference to stand out. For more, read our Boutique Altruism microtrend.