Magdas Hotel, Vienna Magdas Hotel, Vienna
First World Problem Store, Amsterdam First World Problem Store, Amsterdam
Magdas Hotel, Vienna Magdas Hotel, Vienna
HoMie store, Melbourne HoMie store, Melbourne

Preview: Boutique Altruism

11 : 08 : 2015 Philanthropy : Branding : Ethical

Global – Forget the stereotypes of philanthropy, a new wave of brands is redefining how social responsibility can look and feel.

  • Consumers increasingly seek to align their buying decisions with their moral values
  • ‘It’s an exciting time, watching the gradual fusion of the for-profit and not-for-profit industries’ – Robbie Gillies, co-founder of HoMie

This week’s microtrend unpacks case studies with social impact across the hospitality and retail sectors that are unveiling spaces and products that challenge any for-profit competitor.

Expertly tapping into Millennial mindsets, these brands are ethical, responsible and smart, and don’t scrimp on the design details.

The Big Picture: The philanthropic credentials of a company are becoming as important as provenance and materials – smart brands are making this a point of difference to stand out. For more, read our Boutique Altruism microtrend.

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