Global – Forget the stereotypes of philanthropy, a new wave of brands is redefining how social responsibility can look and feel.
This week’s microtrend unpacks case studies with social impact across the hospitality and retail sectors that are unveiling spaces and products that challenge any for-profit competitor.
Expertly tapping into Millennial mindsets, these brands are ethical, responsible and smart, and don’t scrimp on the design details.
The Big Picture: The philanthropic credentials of a company are becoming as important as provenance and materials – smart brands are making this a point of difference to stand out. For more, read our Boutique Altruism microtrend.