Los Angeles – In this week’s Innovate we travel to the City of Angels to find out more about Everlane Transparent City, a hyper-local retail experience.
Everlane has forged a niche as one of the world’s most honest retailers. Every stitch, scrap and design in its collection can be traced back to its origin through the brand’s unwavering dedication to Radical Transparency.
Now Everlane has gone one step further with Transparent City, a series of events that brought local artists, business owners and industry experts together with the local community. Embracing a growing desire for Conviviality Culture, Everlane staged five events across seven days, working with a wide range of like-minded chefs, artists, bloggers – and even other clothing brands.
The Big Picture: Learn from Everlane Transparent City and graduate from talking about provenance to helping your customers experience transparency.