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Régime des Fleurs
Régime des Fleurs
Régime des Fleurs
Olfactory renaissance
Los Angeles – Régime des Fleurs is a bold new fragrance brand translating classical mythology and post-modernism into scent.
- The brand takes inspiration from contemporary art, including 1980s Memphis and baroque interiors
- The artisanal perfume market share increased by 35% for the year ending December 2014, according to NPD Group
This new range of scents is organised into three tiers of complexity – Lyrics, Ballads and the Epic – each priced to reflect the value of the ingredients inside. The bottles balance vintage form and renaissance detailing with a fluorescent colour palette.
‘These perfumes are not about the mass market or a cheap thrill. They don’t look like other perfumes and they certainly don’t smell like them – they’re art objects,’ co-founder Alia Raza tells Style.com.
The newest scent in the range, Mirror, is a blend of smoky gaiac wood, green galbanum, saffron and violet – a harmonic fusion of masculine and feminine notes.
The Big Picture: See our Beauty Futures 2015 report for the top 10 innovative fragrance brands capturing the 2015 zeitgeist with scents that tell specific and seductive stories
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