Paris – Louis Vuitton’s latest campaign invites fans to go behind the scenes at its famous Parisian headquarters.
Campaigns such as Hearts and Crafts by Hermès have given consumers an insight into the people and practices of one of the world’s foremost luxury brands, and now Louis Vuitton is going one step further by hosting a live stream to its Parisian headquarters.
Visitors can watch employees of Louis Vuitton’s prototyping workshop go about their daily business, hard at work on sewing machines or at their work desks deep in thought. Other content includes a documentary-style video about the brand’s Salon and educational information about the machinery that Louis Vuitton uses to test the durability and strength of its materials in its test laboratory.
The Big Picture: Read our Show Your Working microtrend to discover more on why customers are increasingly interested in learning about the provenance of their products.