Preview: The Net Set Innovate

Global – In our latest Innovate we join The Net Set, a social shopping network launched by Net A Porter.

• Net-A-Porter has more than 4.1m people following it across social media with 40% of its sales made via mobile devices
• The Net Set members can follow and admire celebrities who form a Style Council on the app.

Fashion enthusiasts have been invited to join an elite community, providing fresh inspiration and an opportunity for social online shopping. The platform allows members to admire and be inspired by celebrity sartorial ambassadors as well as their friends and other members of The Net Set.

Users can shop by style tribes, trends and more seamlessly making purchases via the app. In addition, the app features integrated image recognition technology so that any piece of content that is uploaded to the app is automatically scanned and product ideas returned with a similar colour, pattern or shape, transforming endless inspiration into products.

The Big Picture: For more on the return of the social element in the evolution of shopping online read The Net Set Innovate.