Musical muse

Available to Hyundai Card holders only, the library pays homage to the industry’s greats, boasting an impressive collection of more than 10,000 vinyls and rare publications, including every issue of Rolling Stone since the magazine’s inception in 1967. While some guests immerse themselves in the sounds of their heroes, others can use the state-of-the-art practice space to fine-tune their style, while a covered pavilion in the courtyard offers a place to take in breathtaking views over the Namsan Mountain and the Han River to get the creative juices flowing. The Music Library will also play host to some of the country's best bands, with exclusive offers available to customers of the Hyundai credit card.

‘I hope this space is used by diverse people,’ says architect Moongyu Choi, ‘including those who want to get some inspiration from music or those who want to enjoy a bottle of beer while watching the sunset in the open space while listening to some good music.’

The Big Picture: In The New Value Economy consumers increasingly value access and experience over monetary rewards.