New York – As phones get smarter, one brand is going back to basics for a stripped-back experience.
In an age where phones are sold on their ability to do more, designers Joe Hollier and Kaiwei Tang have created the JOMOist’s perfect companion. The Light Phone is a simple, calls-only device, slim and lightweight enough for its owner to forget it’s even there. It can be synchronised to a pre-existing smartphone to store up to 10 numbers, enabling simple, no-frills contact, without the unwanted rings, dings and pings of a modern mobile.
The Big Picture: Consumers are learning to balance their busy, hyper-connected, digital lifestyles with something a little more sublime. Find out more about the people opting out with our JOMO microtrend.