Foodography by Carmel Winery, Tel Aviv Foodography by Carmel Winery, Tel Aviv
Foodography by Carmel Winery, Tel Aviv Foodography by Carmel Winery, Tel Aviv
Foodography by Carmel Winery, Tel Aviv Foodography by Carmel Winery, Tel Aviv
Foodography by Carmel Winery, Tel Aviv Foodography by Carmel Winery, Tel Aviv

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13 : 05 : 2015 Foodography : Carmel Winery : Instagram

Tel Aviv – Foodography is a dining experience with social media at its heart.

  • A photogenic menu, some innovative crockery and a photography masterclass serve as the ingredients for a great photo
  • Carmel Winery sought to reconnect with a generation of consumers who experience food through the lens of a smartphone

Carmel Winery hosted a series of events in collaboration with ceramic artist Adi Nissani and chef Meir Adoni. Nissani created two first-of-their-kind plates to complement Adoni’s photogenic menu. The first of Nissani’s designs, 360, featured a revolving platform, which allowed diners to capture their meal in the round, while the curved backdrop of Limbo was perfect for taking still shots. Diners were also treated to a session with Dan Perez, one of Israel’s pre-eminent food photographers, who helped to turn guests from social media zeros to Instagram-heroes in the space of an evening.

‘We are all food photographers. Whether it's at home or in the local pizza parlour, restaurant or café, we all snap a picture and release it to the internet before we’ve taken our first bite,’ said Carmel Winery.

The Big Picture: The culinary world is divided by Instagram. The sportification of food is causing some chefs and food designers to fight back. Find out more with our Insta-real microtrend. 

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