Ethical vending machine
Two Euro T-shirt

Ethical vending machine

Berlin – Challenging the high street's addiction to cheap goods, this interactive installation highlights the human cost of the fast-fashion industry.

Article/17533 #1
The Two Euro T-shirt campaign by Fashion Revolution, Berlin

Berlin – Challenging the high street's addiction to cheap goods, this interactive installation highlights the human cost of the fast-fashion industry.

  • Many fashion industry workers are paid 13 cents per hour
  • Consumers are looking behind the logo, for brands they can buy into on a deeper level

There may now be a bewildering number of ‘commemorative days’ to keep up with, from international Hug Day to Star Wars Day, but 24 April saw an event that we can all get behind. Fashion Revolution day is the brainchild of an organisation of the same name, and this year’s event marked two years since the Rana Plaza tragedy, in which more than 1,000 Bangladeshi clothing workers lost their lives when a poorly maintained factory collapsed.

The organisation came up with a powerful interactive event to draw attention to the issue of cheap clothing. Setting up a vending machine selling €2 T-shirts in Berlin’s Alexanderplatz, unsuspecting punters inserted their money only to be greeted by a short film detailing the grim realities of fast fashion. Armed with this knowledge, it was then their decision whether to continue with their purchase or donate the money to Fashion Revolution. The result was that 90% of those initially attracted to the low price chose to donate their money instead.

The Big Picture: our SS15 macrotrend Whole-System Thinking emphasises the growing importance of acting ethically – for brands and consumers.

Discover More News
Louis Vuitton brings La Beauté to life with immersive Soho pop-up

News

Louis Vuitton brings La Beauté to life with immersive Soho pop-up

Louis Vuitton has marked the launch of its first cosmetics line with a limited-time pop-up in New York’s Soho, transforming 104 Prince Street into ...
Retail : Luxury : Beauty
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
Stat: US adults are losing confidence in capitalism 

News

Stat: US adults are losing confidence in capitalism 

Stat : Statistic : Money
Knight Frank’s research signals the rise of wellness in luxury real estate

News

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Nike changes Just Do It to Why Do It? in new campaign

News

Nike changes Just Do It to Why Do It? in new campaign

Nike has re-imagined its iconic Just Do It slogan for today’s athletes with the launch of its latest campaign, Why Do It? 
Visual : Nike : Campaign
New Zealand’s Department of Conservation merges sustainability and local pride

News

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...
Conservation : National Branding : New Zealand
Stat: The majority of Gen Alpha consumers buy clothes to create content

News

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
John Lewis celebrates 100 iconic products for its centenary

News

John Lewis celebrates 100 iconic products for its centenary

John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi &am...
Brand Heritage : Heritage : Branding
Monzo tackles financial literacy with The Book of Money

News

Monzo tackles financial literacy with The Book of Money

British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching thei...
Finance : Gen Z : Education
Stat: Light preventative personal care routines on the rise

News

Stat: Light preventative personal care routines on the rise

Kenvue, owner of brands including Neutrogena, Aveeno and Listerine, has launched A New View of Care: The Power of Personal Care Routines, a global ...
Stat : Statistic : Health
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN