London- In a preview of this week’s Innovate we explore how indigenous English beach botanicals are having a moment, in central London.
Haeckels takes a fresh perspective on England’s coastal proposition, tapping into its plants and heritage as inspiration for its range. The antioxidant properties and health benefits of using locally sourced and hand-distilled botanicals are emphasised and on each product, the coordinates of where its ingredients were sourced are displayed.
‘I think times are changing and we are returning to a 'use what you have' mentality,’ owner and creator of Haeckels Dom Bridges tells LS:N Global.
Imbued with the sea-weathered, heritage-infused aesthetic of the Margate shop and laboratory, the London store offers consumers a captivating retail journey with a strong Whole-Chain Thinking ethos.
The Big Picture: By infusing untapped heritage and natural ingredients into a strong Whole-Chain Thinking brand, Haeckels has triggered a beauty renaissance.