Preview: Haeckels

05 : 05 : 2015 ​Haeckels : Whole Chain Thinking : Botanicals

London- In a preview of this week’s Innovate we explore how indigenous English beach botanicals are having a moment, in central London.

  • Ace Hotel Shoreditch launched a Haeckels pop-up apothecary-style shop
  • Haeckels holds one of only two UK licences for the harvesting of seaweed from the English coast
Haeckels pop up at Ace Hotel, Shoreditch Haeckels pop up at Ace Hotel, Shoreditch
Haeckels pop up at Ace Hotel, Shoreditch Haeckels pop up at Ace Hotel, Shoreditch
Haeckels pop up at Ace Hotel, Shoreditch Haeckels pop up at Ace Hotel, Shoreditch
Haeckels pop up at Ace Hotel, Shoreditch Haeckels pop up at Ace Hotel, Shoreditch
Haeckels pop up at Ace Hotel, Shoreditch Haeckels pop up at Ace Hotel, Shoreditch

Margate-based beauty brand Haeckels has introduced its apothecary style and indigenous skincare, haircare and fragrance products to Ace Hotel Shoreditch.

Haeckels takes a fresh perspective on England’s coastal proposition, tapping into its plants and heritage as inspiration for its range. The antioxidant properties and health benefits of using locally sourced and hand-distilled botanicals are emphasised and on each product, the coordinates of where its ingredients were sourced are displayed.

‘I think times are changing and we are returning to a 'use what you have' mentality,’ owner and creator of Haeckels Dom Bridges tells LS:N Global.

Imbued with the sea-weathered, heritage-infused aesthetic of the Margate shop and laboratory, the London store offers consumers a captivating retail journey with a strong Whole-Chain Thinking ethos.

The Big Picture: By infusing untapped heritage and natural ingredients into a strong Whole-Chain Thinking brand, Haeckels has triggered a beauty renaissance.

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