Preview: Haeckels

Margate-based beauty brand Haeckels has introduced its apothecary style and indigenous skincare, haircare and fragrance products to Ace Hotel Shoreditch.

Haeckels takes a fresh perspective on England’s coastal proposition, tapping into its plants and heritage as inspiration for its range. The antioxidant properties and health benefits of using locally sourced and hand-distilled botanicals are emphasised and on each product, the coordinates of where its ingredients were sourced are displayed.

‘I think times are changing and we are returning to a 'use what you have' mentality,’ owner and creator of Haeckels Dom Bridges tells LS:N Global.

Imbued with the sea-weathered, heritage-infused aesthetic of the Margate shop and laboratory, the London store offers consumers a captivating retail journey with a strong Whole-Chain Thinking ethos.

The Big Picture: By infusing untapped heritage and natural ingredients into a strong Whole-Chain Thinking brand, Haeckels has triggered a beauty renaissance.