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Melbourne – The latest addition to the Beach Burrito Company, a skate park-come-Mexican restaurant, offers a side portion of backside 360s to go with its guacamole.
Diners can look on in awe from the comfort of a 70-seat mezzanine level as skaters pit their wits in a fearsome bowl below, a shape inspired by the sport’s 1980s West Coast origins when sun-soaked teenagers would convert disused pools into their own private playgrounds. Inspired by the visual language of old skateboarding adverts, the interior takes a rough and ready approach of raw brick, black steel and checked tile illuminated by the vibrant hues of neon signs. Combined with the activity below, this is an assault on the senses in the best way possible.
The Big Picture: The boundaries between lifestyle industries, art and entertainment are increasingly blurred. Explore how your brand can be anything it wants in The Convergence Economy.