Signals & Stats : Daily Signals

Dark doughnuts

By Alex Jordan 28 : 04 : 2015 The Secret Donut Society : Monterrey : José Velázquez

Monterrey – Forget the Freemasons, the Bullingdon Club or even the Illuminati, the only shadowy organisation you want to join this year is Mexico’s The Secret Donut Society.

  • Weird and wonderful concoctions at this underground doughnut shop
  • Branding is inspired by secret societies, Masonic lodges and the Illuminati Order 
The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey
The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey
The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey
The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey

The mysterious addition to Calz San Pedro brings a fresh perspective to the sweet treats industry. Branded by designers José Velázquez and Ceci Peralta, The Society’s visual identity plays on its underground status, and evokes our Stamped Goods design direction, borrowing ancient symbols of hidden truths, playfully combined with rolling pins and whisks. Now repeat after me, Secretum Donut Mundi Ordinem.

The Big Picture: The power of magic, myth and conspiracy continues to dominate popular culture. Find out how designers are bringing tales of escapism and fable to life with our Occult Enchantment design direction.

Discover More Daily Signals
Will.i.am launches Trinity EV as AI-first solution for urban mobility

Daily Signals

Will.i.am launches Trinity EV as AI-first solution for urban mobility

Musician and entrepreneur Will.i.am has launched Trinity, a single-passenger, three-wheeled electric vehicle (EV) that is designed around an AI agent.
Mobility : Technology : Sustainability
Gap creates chief entertainment officer role to drive fashiontainment

Daily Signals

Gap creates chief entertainment officer role to drive fashiontainment

Gap Inc has appointed Pam Kaufman as its first-ever chief entertainment officer, a newly created role designed to develop a ‘fashiontainment’ platf...
Fashion : Entertainment : Media
Stat: Nearly a third of children starting school are struggling with basic analogue skills

Daily Signals

Stat: Nearly a third of children starting school are struggling with basic analogue skills

Nearly a third of children starting reception in England and Wales are struggling with basic analogue skills, revealing a widening gap between home...
Screen Time : Technology : Child Development
How building Bishoftu Airport positions Ethiopia as African travel epicentre

Daily Signals

How building Bishoftu Airport positions Ethiopia as African travel epicentre

Ethiopia has broken ground at Bishoftu International Airport, a new mega-hub designed by Zaha Hadid Architects that aims to become the largest avia...
Travel : Infrastructure : Airport
Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Daily Signals

Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Miffy Mood Lab has opened at the official Miffy store in London, celebrating the release of Mr Maria’s Miffy Colourful range while experimenting w...
Retail : Emotional Experiences : Mystery Box
Stat: Menopause symptoms improve with community-led fitness programme

Daily Signals

Stat: Menopause symptoms improve with community-led fitness programme

Peloton and Respin Health have released new findings from a targeted study examining women’s health during perimenopause and menopause, revealing t...
Menopause : Women's Health : Wellness
The North Face fuses ancient art with performance gear

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...
Fashion : Luxury : Sports
How AI is unlocking sleep as a predictive health tool

Daily Signals

How AI is unlocking sleep as a predictive health tool

Researchers at Stanford Medicine have developed SleepFM, the first AI model capable of predicting the risk of more than 100 diseases from just one ...
Health : Technology : AI
Stat: China records lowest birth rate since 1949

Daily Signals

Stat: China records lowest birth rate since 1949

China’s birth rate has fallen to its lowest level since 1949, despite renewed government efforts to encourage parenthood.
China : Statistic : Population
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN