The Department Store by Lee Broom at Salone Internazionale del Mobile, Milan The Department Store by Lee Broom at Salone Internazionale del Mobile, Milan
The Department Store by Lee Broom at Salone Internazionale del Mobile, Milan The Department Store by Lee Broom at Salone Internazionale del Mobile, Milan
The Department Store by Lee Broom at Salone Internazionale del Mobile, Milan The Department Store by Lee Broom at Salone Internazionale del Mobile, Milan
The Department Store by Lee Broom at Salone Internazionale del Mobile, Milan The Department Store by Lee Broom at Salone Internazionale del Mobile, Milan

The whole brand

02 : 04 : 2015 Lee Broom : Department Store : Salone Del Mobile 2015

Milan – Product and interior designer Lee Broom will re-invent a collection of abandoned retail spaces in a department store-inspired show at this year’s Salone Internazionale del Mobile.

  • Designer plans engaging whole-brand product exhibition
  • An ‘immersive journey through a cinematic pastiche of a store’ – Lee Broom 

Broom’s exhibition on the Via Alfredo Cappellini will be a showcase for his furniture, lighting and home accessories designs in situ in a fake department store. Visitors will be able to explore a labyrinth of rooms dedicated to women’s accessories, a perfumery, men’s fitting rooms and a bookstore that will all contain pieces from his collection. The new range remains true to Broom’s design aesthetic while developing his concept of shape and fabrication in a shift towards a circular theme and brass palette. The exhibition will not only present Broom’s latest collection, it will also offer an insight into his brand and design ethos.

The Big Picture: Designers are creating Faction Marketing-inspired environments when presenting their collections, allowing insights into the products as well as the brand as a whole. For more on Lee Broom’s Nouveau Rebel Lighting, watch our interview and keep an eye out for more from Salone Internazionale del Mobile in our Seed section.