Bedding in a new service

18 : 03 : 2015 Casper : Good Night Kit : Budget Luxe

New York – Casper has launched a new online mattress delivery experience in an effort to re-invent mattress shopping.

  • Consumers are given a 100-night trial of the mattress without charge
  • Casper’s mattress gift card is designed in the form of a Good Night Kit
Casper Mattresses Good Night Kit by High Tide, New York Casper Mattresses Good Night Kit by High Tide, New York
Casper Mattresses, New York Casper Mattresses, New York
Casper Mattresses, New York Casper Mattresses, New York

E-commerce start-up Casper has unveiled a new mattress shopping concept online that offers complimentary shipping and provides consumers with a free 100-night trial. 

Casper is disrupting the showroom model of furniture shopping by adopting a Warby Parker-style approach. Its memory and latex foam mattress is compressed and shipped to customers, who can then test the product in their own homes. 

Promoting sleep as a fundamental part of life, Casper places a strong emphasis on 100% human testing. Casper is adopting the principles of our Budget Luxe microtrend, and writes on its website that ‘everyone deserves a great night’s sleep’.

With a website and an aesthetic designed to appeal to Millennial consumers, the brand has teamed up with design company High Tide to create a Casper gift card concept designed as a Good Night Kit. The stylised kit features a lavender eye pillow, an aromatherapy Sleep Balm by Ever Brooklyn, and a chamomile tea sachet, crafted to alleviate stress, insomnia, mild depression and migraines. The packaged box also contains a gift card for a Casper mattress.

The Big Picture: Despite being an online brand, Casper infuses human service touchpoints to tap into the Millennial mindset.