A cocktail of spices

Addition’s branding, created by designer Chip Baker, is lean, fun and pharmaceutical, making it well-suited to the kinds of cocktail bar with added-oomph that we have profiled on LS:N Global. The company focuses on its hand-crafted quality and all 25 flavours contain only water, alcohol and the source spice. Founders Matt Hemeyer and Eric Salenski say their aim is to create a spice rack for the cocktail market.

This specialist product line is focused on naturally derived additives that bring a spicy or savoury edge to all types of drinks. The brand’s niche offer includes surprising flavours, including Thai green chilli, curry, tarragon and clove, plus a smoky beer sauce. It is not all aimed at alcoholic cocktails either. The brand recommends cinnamon in cola and rosemary in sparkling water.

The Big Picture: Bring creativity, play and an element of surprise into beverage experiences, as seen in the Raising the Bar microtrend.