Film fantasy for Prada flagships

10 : 03 : 2015 Prada : The Iconoclasts : The Convergence Economy

Global – Prada has invited three of the all-time great costume designers to re-imagine its Paris, London and New York flagship stores for fashion week.

  • Cinema is one of the key references to the brand’s core values
  • ‘No one wants to leave, because if they do, the fantasy will vanish’ – Michael Wilkinson
The Iconoclasts by Milena Canonero for Prada, Paris The Iconoclasts by Milena Canonero for Prada, Paris
The Iconoclasts by Milena Canonero for Prada, Paris The Iconoclasts by Milena Canonero for Prada, Paris
The Iconoclasts by Milena Canonero for Prada, Paris The Iconoclasts by Milena Canonero for Prada, Paris
The Iconoclasts by Milena Canonero for Prada, Paris The Iconoclasts by Milena Canonero for Prada, Paris

The Iconoclasts is a series celebrating the brand’s spring/summer 2015 collection by transforming its stores beyond recognition and taking visitors on a journey worthy of the big screen. The Grand Budapest Hotel Oscar-winner Milena Canonero joins fellow juggernauts of the screen Arianne Phillips and Michael Wilkinson and Tim Martin who were tasked with London and New York stores respectively. ‘Drawing on my background in film, photography and painting I sought to re-interpret the collection through the four elements – water, fire, air and earth – and create imaginary situations that culminate in the fifth element, human love,’ said Phillips. The result is a dreamscape of tortured worlds and sublime elemental colours that combine to create as much an exhibition as retail space. Canonero’s character manages to both dominate and complement the collection and mannequins are infused with a life of their own, contorted into a series of enigmatic poses.

The Big Picture: Consider how retail spaces are blurring the lines between consumerism, art and entertainment using our macrotrend The Convergence Economy.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more