Pop the cork: A new app acts as a champagne concierge service

Champagne – A new application delivers a glass of champagne with a click of a button.

Veuve Clicquot will introduce the app-cessory of the season, The Season App in May this year. Users will be able to find out about events such as the iTunes festival, art shows, book festivals and vintage parties and all are linked to an iCal on the iPhone.

And at the Veuve Clicquot Gold Cup polo event, the app will make sure there is a champagne glass waiting for people when they arrive, via a GPS-assisted concierge service.

Read our report on mobile apps to see how brands can provide their customers with helpful information while they’re on the go.