London – Shopping at the LS:N Global boutique would be phygital and highly personalised, and the traditional walls of retail would blur and blend to create a 360-degree retail and leisure experience.
This year LS:N Global and The Future Laboratory did create a dream boutique, the award-winning concept scent store Fragrance Lab, in association with Selfridges. At the heart of Fragrance Lab was the notion of customisation, finding the ideal scent based on the individual tastes, needs and mood of the consumer.
If LS:N Global was to open another store, we would also offer consumers a phygital adventure, in which the digital and physical worlds would meet in one impressive, creative consumer experience, much like Diesel’s POSTroma interactive Twitter wall in Rome, or Hunter’s London flagship store and its weather soundscape. Technology would also lend a hand with interactive mirrors that could offer style or beauty advice, inspired by Rebecca Minkoff’s New York store or Murad’s YouthCam.
The in-store experience would also bring together the worlds of retail and leisure, exemplifying The Convergence Economy that we explored earlier this year. We would offer relaxation treatments, a restaurant and a bar, even a library area like Hyundai Card’s Travel Library in South Korea. Our customers’ experience would be fluid and multi-faceted.
LS:N Global would be inspired by Virtual Browsing and offer an accompanying online platform that would enable consumers to take a virtual reality tour of the store, letting them see and virtually try on a product – a development that nearly half of all Britons are excited about, according to research conducted this year by The Future Laboratory. In addition, in the age of always-on Millennial shoppers, we would offer a 24-hour customer care service.
If LS:N Global made… 2014 is a series of reports reflecting the LS:N Global team’s pick of the best innovations of the year, and those that will be most relevant for consumers in the coming year.