The Ivy Market Grill Bar, London The Ivy Market Grill Bar, London. Image courtesy of Paul Winch-Furness
The Ivy Market Grill Bar, London The Ivy Market Grill Bar, London. Image courtesy of Paul Winch-Furness
The Ivy Market Grill Bar, London. Image courtesy of Paul Winch-Furness The Ivy Market Grill Bar, London. Image courtesy of Paul Winch-Furness
The Ivy Market Grill Bar, London. Image courtesy of Paul Winch-Furness The Ivy Market Grill Bar, London. Image courtesy of Paul Winch-Furness
The Ivy Market Grill Bar, London. Image courtesy of Paul Winch-Furness The Ivy Market Grill Bar, London. Image courtesy of Paul Winch-Furness

Stylish sibling: The Ivy opens sister restaurant and bar

10 : 12 : 2014 The Ivy Market Bar And Grill : Martin Brudnizki : Conviviality Culture

London – One of the city’s great dining institutions, The Ivy, has opened a new restaurant and bar offering affordable luxury to the next generation of London literati.

The Ivy’s new sister restaurant, The Ivy Market Grill in Covent Garden, offers all-day dining in a café, bar, restaurant, lower ground restaurant and terrace.

The interior, designed by the Martin Brudnizki Design Studio, transports diners back to the fabled grandeur of turn-of-the-century England, inspired by the raw beauty of the second industrial age. The theatrical centrepiece of the room is an antique steel and pewter bar, while further Victorian design inspiration can be found in the crackle-glazed tiled panelling that runs throughout the café in shades of green, orange and teal.

Despite the luxurious décor the menu offers surprising affordability with many main meal options priced at about £15 (€19, $24).

For more on creating affordable luxury with an air of exclusivity, read our Innovate article on Cheeky Bar. For more on creating spaces that put your brand at the heart of your customers’ convivial lives, read our Conviviality Culture macrotrend.

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