Craftwork: New luxury flagship footwear store opens in London

The flagship store, by contemporary design consultants Checkland Kindleysides, draws on Joseph Cheaney & Sons’ distinguished 120-year heritage.

Checkland Kindleysides’ concept for the store is a modern take on Cheaney’s Northamptonshire factory, which the company has been running and operating from since 1886.

The store is divided into two distinct areas: the front echoes Cheaney’s factory with references to the skill and craftmanship that goes into making each shoe, complete with a 1:100 scale model. The second evokes the aura of a boardroom, including portraits of the company’s founders which hang on the wall keeping an eye on proceedings.

For more on how stores are no longer the mono-branded showrooms of old, but eclectic, curated living spaces, read our Home-tail microtrend.