Hyper-Natural: Scent from Design to Art, in the Grollo Equiset Garden at the National Gallery of Victoria Hyper-Natural: Scent from Design to Art, in the Grollo Equiset Garden at the National Gallery of Victoria
Hyper-Natural: Scent from Design to Art, in the Grollo Equiset Garden at the National Gallery of Victoria Hyper-Natural: Scent from Design to Art, in the Grollo Equiset Garden at the National Gallery of Victoria
Hyper-Natural: Scent from Design to Art, in the Grollo Equiset Garden at the National Gallery of Victoria Hyper-Natural: Scent from Design to Art, in the Grollo Equiset Garden at the National Gallery of Victoria
Hyper-Natural: Scent from Design to Art, in the Grollo Equiset Garden Hyper-Natural: Scent from Design to Art, in the Grollo Equiset Garden at the National Gallery of Victoria
Hyper-Natural: Scent from Design to Art, in the Grollo Equiset Garden at the National Gallery of Victoria Hyper-Natural: Scent from Design to Art, in the Grollo Equiset Garden at the National Gallery of Victoria

The scented route: Exhibition celebrates olfactory design and innovations

31 : 10 : 2014 National Gallery Of Victoria : Hyper-Natural Exhibition : Mix Masters

Melbourne – Hyper-Natural: Scent from Design to Art is the latest exhibition from New York curator of olfactory art Chandler Burr.

The exhibition, which opens this spring, is a journey through the synthesis of scent. Visitors will wander through a maze of clustered clouds in the gardens of Melbourne’s National Gallery of Victoria (NGV) between seven scent stations, each housing a synthetic scent molecule that tells part of the history of scent design.

Each synthetic scent molecule is paired with a major work of design, or perfume, in which that molecule is a vital design element, beginning with the first molecule created in the 1850s up until the sophisticated molecular scents of today.

‘Hyper-Natural shows the way new synthetic scent design materials had a huge impact on the way olfactory works were designed.’ Burr said in a statement. ‘Synthetic materials were increasingly used in the 20th century in all mediums, from architecture to painting, and they brought strange and wonderful new beauty to scent.’

Read our Mix Masters microtrend for more on why brands are opening the once secretive world of scent creation to consumers.

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