Chomp élysées: Neo Butchers opens in Paris

The brainchild of David Lebreton and Maxence DeWarren, Persillé is the first of its kind in Paris – a shop that provides quality cuts of meat along with a fast food service.

‘We want to offer our customers good-value meals with excellent meat and to change the codes of the fast food sector as the ingredients are not so good,’ Lebreton tells LS:N Global.

The responsibly and locally sourced menu includes burgers which vary each month: currently, it’s The Frenchy with camembert, mushroom sauce and grilled onions. Among Persillé’s other options are beef tartare, stew and a selection of sides..

Read LS:N Global insight editor Peter Firth’s column for more on the changing face of the fast food industry.