London – Delegates converged yesterday (15 October) on London’s British Museum, where, under the iconic Foster and Partners-designed glass roof, they were introduced to The Me-conomy, the post-digital market landscape that is fundamentally changing the relationship between brands and consumers.
The LS:N Global Autumn/Winter 2014 Trend Briefing began with an introduction by The Future Laboratory co-founder Chris Sanderson and was followed by The Future Laboratory co-founder and LS:N Global editor-in-chief Martin Raymond and LS:N Global insight editor Peter Firth introducing The Sharded Self. This macrotrend explores the demands of consumers who flit freely between fashions, fads and friendships in real life just as they do online. For more on how the internet is affecting identity and the way people consume, read The Sharded Self macrotrend.
Next, Sanderson and The Future Laboratory art director Joanna Tulej delved into the world of Awakening Tech. They explained how the data and devices of the future will create products and experiences that fuel consumer loyalty and make or break brands. Read our Awakening Tech macrotrend for more on how leading brands are already using technology to gain consumer loyalty, and how you can do the same.
Sanderson and The Future Laboratory chief strategy officer Tom Savigar ended the Autumn/Winter 2014 Trend Briefing with The New Value Economy, the shift from ownership to access and the changing definition of wealth. The pair explored how brands must learn to co-exist with these new systems if they are to retain consumers’ trust and remain relevant. Read The New Value Economy macrotrend for more insight.
To read about the individuals representing these macrotrends, read our Tribe reports on The Identity Sharders and The New Value Seekers and for more information about forthcoming LS:N Global events contact [email protected].