World Retail Congress 2014: Authenticity and the conscious consumer

Paris – Authenticity and new consumer values were major themes at the 2014 World Retail Congress. Maxine Bédat, the co-founder of Zady, spoke on a panel about how to connect with consumers through transparency and storytelling.

Launched in 2013, Zady is an e-commerce platform for conscious consumers – people who want to know more about the products they buy and where they come from. For every product on the site, there is a full brand story and a peek behind the curtain at the supply chain.

In the video interview above, LS:N Global spoke to Bédat about the site, its latest project and why the rumour that Millennials are impatient consumers may not be entirely true.

For more on the World Retail Congress, see our Big Idea interview with Mike Gould, the former chairman and CEO of Bloomingdale’s, and look out for our forthcoming show review.