Hand wash: Skincare brand ventures into clothing care

Melbourne – Luxury cosmetic brand Aesop has teamed up with French fashion label A.P.C to create a premium fabric wash for clothes.

Using the same precision and attention to detail as for its premium skincare and cosmetics – including soaps and gel cleansers, balms and oils – the Aesop chemists developed Fine Fabric Care specifically for hand washing fragile garments. The delicate product contains extracts of pettigrain, lemon and cedarwood, and is tapping the growing affluent consumer who is interested in design-led domestic products.

Aesop and A.P.C’s Fine Fabric Care is another example of a partnership between two complementary brands, a topic we analyse in Brandtocracies.