Brought to life: Studio imagines fashion line as living organisms
Comme des Organismes

Brought to life: Studio imagines fashion line as living organisms

Berlin – Comme des Garçons has commissioned contemporary art studio Zeitguised to re-interpret the spring/summer 2014 collection by Rei Kawakubo as abstract organisms.

Article/15936 #1
Comme des Organismes by Zeitguised

Berlin – Comme des Garçons has commissioned contemporary art studio Zeitguised to re-interpret the spring/summer 2014 collection by Rei Kawakubo as abstract organisms.

With a portfolio of 3D animation projects, the Berlin-based studio has made a name for itself creating imagery that blurs the boundaries between biology and technology. Its seductive video sequences recently caught the eye of the creative team at Commes des Garçons, which invited Zeitguised to translate the visual themes of the spring/summer 2014 collection into a motion triptych.

The brief was to re-imagine the aesthetic concepts as abstract organisms, rather than a clothing range, resulting in a tantalising video featuring forms and textures inspired equally by microbiology and technology, both abstract and strikingly recognisable. ‘Everything in realism and abstraction seems to have been said, and we felt that there is still a vivid and vibrant middle – a huge area that can still be explored,’ explains Henrik Mauler from Zeitguised.

The aesthetic of the final piece, Comme des Organismes, reminds us of the visual interplay between nature and technology identified in the Fauna Fetish design direction. 

Discover More News
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
Tripadvisor rebranding elevates travellers’ voices

News

Tripadvisor rebranding elevates travellers’ voices

Tripadvisor has unveiled a major rebranding led by creative studio Koto, marking its evolution from a pioneering travel guide into a global booking...
Travel : Hospitality : Design
Atlanta’s first women’s sports bar Jolene Jolene redefines the game

News

Atlanta’s first women’s sports bar Jolene Jolene redefines the game

Jolene Jolene, Atlanta’s first-ever women’s sports bar, is proof that interest in women’s sports is reshaping the traditionally male-dominated spor...
Hospitality : Sports : Leisure
Stat: Gen Z aren’t quitting alcohol after all

News

Stat: Gen Z aren’t quitting alcohol after all

New research challenges the narrative that Gen Z are the sober generation.
Statistic : Generation Z : Alcohol
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
The Messenger bot quietly transforming women’s safety in Jordan

News

The Messenger bot quietly transforming women’s safety in Jordan

A discreet digital tool is offering life-saving support to vulnerable women in Jordan.
Artifical Intelligence : Technology : Women's Safety
Stat: Study finds TikTok is reshaping luxury discovery

News

Stat: Study finds TikTok is reshaping luxury discovery

A new study in the US, the UK, France and Italy, commissioned by TikTok, reveals a structural shift in how consumers discover luxury, inc...
Statistic : TikTok : Luxury
BMW rebrands motorcycling as digital detox

News

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital...
Health & Wellness : Advertising : Digital Detox
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN