Utility wear: Designers give fashion a new function

Berlin – A new clothing line by ffiXXed is creating a new meaning for utilitarian clothing. The design and art collective’s summer line, called Unseen Utopias, has incorporated a specific function into each of its items.

Garments include the ‘shopperbag shirt’, which cleverly allows shoppers to carry groceries in a bag that is integrated into the design of the shirt, and a ‘bookhanger’ that lets people carry their favourite novels as accessories.

The new clothing collection also aims to explore the relationship between the natural environment and the wearer. For example, the Desert Sunhat and Mosquito Net Hat Extension draw on practical outdoor wear and are designed to mediate the experience of nature.

As explored in our Retail Report, these garments will be valued by consumers during the Turbulent Teens, who are buying in order to express their ethical, environmental and community ideals.