Cloud 9: New Australian wine brand goes monochromatic

05 : 03 : 2014 Ministry Of Clouds : Parallax Design : Symbols

The recent launch of new Australian wine brand Ministry of Clouds highlights the brand’s adoption of pared-back, monochromatic packaging developed by Parallax Design.

Ministry of Clouds by Parallax Design Ministry of Clouds by Parallax Design
Ministry of Clouds by Parallax Design Ministry of Clouds by Parallax Design
Ministry of Clouds by Parallax Design Ministry of Clouds by Parallax Design

Earlier this year, LS:N Global tracked how several premium wine brands are moving towards stylish, simple black-and-white label design. Ministry of Clouds follows on from this with an elegant label featuring debossed print on heavy, textured stock. The logo, inspired by cloud classification symbols and ice crystals, is reminiscent of LS:N Global’s Emblematic design direction, where designers create super-stylised symbols to graphically represent a brand.

The wine brand’s name — Ministry of Clouds — is meant to reveal ‘a paradox’ between what one can and cannot control, according to Parallax’s website.

For more on how wine brands are trying to appeal more to design-conscious consumers, see our Wine Uncorked microtrend and Winecast innovate.

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