ICA’s residency at Dover Street Market, London ICA’s residency at Dover Street Market, London
ICA’s residency at Dover Street Market, London ICA’s residency at Dover Street Market, London
ICA’s residency at Dover Street Market, London ICA’s residency at Dover Street Market, London
ICA’s residency at Dover Street Market, London ICA’s residency at Dover Street Market, London
ICA’s residency at Dover Street Market, London ICA’s residency at Dover Street Market, London

Friendly takeover: ICA’s residency on Dover Street

20 : 02 : 2014 ICA : Dover St Market : Exhibition

London – Before it opened on The Mall, the Institute of Contemporary Arts (ICA) was located at 17–18 Dover Street. Some 46 years after the move, the current resident, avant-garde department store Dover Street Market, has invited the ICA back into its old home for an eight-week, six-floor takeover.

While Dover Street Market is known for its unique collaborations and exhibitions in-store, this is the first time it has allowed another organisation to take over all six levels. The ICA Off-site project features installations of imagery from the ICA archives embedded into the merchandising display around the store.

‘Creative synergy has always been a very important part of the fundamental idea behind Dover Street Market,’ says Adrian Joffe, Dover Street Market’s president. ‘The fact that the ICA occupied the building for 18 years is a wonderful accident of history. In fact, on a supra-conscious level, one could venture to say that it may not have been such an accident after all, as if we were somehow pulled into the building by such a creative past.’

For more on brands space-sharing, read our Symbiotic Branding macrotrend.

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