Retrosuperfuture, New York Retrosuperfuture, New York
Retrosuperfuture, New York Retrosuperfuture, New York
Retrosuperfuture, New York Retrosuperfuture, New York

Hide tech: Phy-gital store takes a subtle approach

04 : 02 : 2014 Glasses : IPad : Store

New York – Italian sunglasses brand Retrosuperfuture has opened its first US outpost – and, like the name of the label, the interiors are both retro and futuristic, cleverly combining woodworking with digital surprises hidden within.

The space is industrial and minimalist with exposed brick and wooden display cases. But within the cases are hidden drawers with iPads, which enable customers to scroll through the brand’s stock.

Phy-gital spaces are becoming the norm in retail, as people expect technology to facilitate transactions. Retrosuperfuture’s ingenious way of integrating the technology so that is both hidden and available may be the next stage in this retail revolution.

For another recent novel application of Phy-gital interiors, read our Innovate on Australian shoe brand Sneakerboy.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more