Shake your rump: Butcher gets a new look

12.01.2010 Branding : Rebuilt Heritage : Market

Austin – A local butcher shop has been given an identity fit for today’s consumer. The Chop Shop, a neighbourhood meat market in Kansas City, Missouri, has received a new identity created by graphic design agency Ptarmak, featuring simple, old-fashioned design cues such as brown paper packages, handwritten receipts and tear-off queue tickets.

As consumers turn to locally sourced food by choosing ‘simple but perfect’ ingredients – see our report on Food Trends for more – butcher-bought meat is on the increase. Packaging that fits in with the expectations of today’s foodists will be sure to please.

Chop Shop by PTARMAK, Missouri Chop Shop by PTARMAK, Missouri
Chop Shop by PTARMAK, Missouri Chop Shop by PTARMAK, Missouri
Chop Shop by PTARMAK, Missouri Chop Shop by PTARMAK, Missouri
Chop Shop by PTARMAK, Missouri Chop Shop by PTARMAK, Missouri
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