Mood lighting: Female mood inspires new store design

Moscow – A new fashion store featuring an interior design based on women’s moods has opened in the Russian capital. Mood Swings, whose interior was designed by Swedish firm Boys Don’t Cry and French media artist Cyril Duval, features distinct spaces inspired by the many moods a woman may experience in the course of a day.

Spaces within the store, which stocks cult international brands such as LIMI feu, Bernhard Willhelm and Minä Perhonen, include ‘Avant-garde’, ‘Classic’, ‘Minimalistic’ and ‘Funny girls’.

With a little imagination and fantasy, Mood Swings calls on dream-like innovation and wild-skies thinking to inspire its customers – a theme explored at length in our report on Dreamtelligence. Let’s hope that the store’s female customers are in the mood for shopping.