Light the way: Installation ropes in viewers as performers

Auckland – An outdoor light installation reinvigorates public space and encourages passers-by to interact with artwork.

‘Night Lights’, by creative collective YesYesNo, invited members of the public to become performers in a live art installation projected onto the Auckland Ferry Building. The organisers erected large screens and backlit tables that tracked people’s movements, then had these movements amplified as shadows and moving shapes on the building’s façade.

The collective, founded by Zachary Lieberman, Theo Watson and Joel Gethin Lewis, specialises in interactive visual arts that place the viewer at the centre of the work.

As a key example of Interactive Design, the playful audiovisual performance demonstrates a vibrant new way for brands to engage with people.