High octium: Blingamalist jewellery store opens

13.12.2009 Jewellery : Blingmalism : Jaime Hayon

Kuwait – A new jewellery store demonstrates how to sell luxury items without excessive gloss. With a hint of Blingamalism – the pared-down approach to luxury aesthetics that has emerged in response to the recession – the new Octium store, designed by Jamie Hayon, pairs glossy lacquered woods and natural oak, ceramic and luxurious fabrics with an unostentatious glamour.

Sophisticated yet fantastical – focus pieces include a witty multi-legged table and a caterpillar-like display case – the boutique sets forth a theme in luxury design current with the mood of wealthy consumers.

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