Grape expectations: New tech ensures drinker satisfaction

Hilversum, the Netherlands – A new wine brand is bringing innovative technology to a traditional market, allowing internet-savvy consumers personalisation options and simplifying the wine-buying process.

94Wines allows customers to add a personal message to a gift bottle using QR codes that can contain text, photos or video. Buyers upload selected files to the 94Wines website, which generates a unique code printed on a particular bottle. The QR code can then be read using a mobile phone’s built-in camera.

Further, for consumers who are unsure about which wine to pick, the brand offers WineID, a six-question test that will help drinkers discover the selection that best suits their tastes. The quiz is available on the 94Wines website and through the brand’s iPhone app, which also lets users see their friends’ 94Wines profile. A simple bottle-labelling system of numbers and eye-catching colours makes the wines easy to identify and select.

Most consumers don’t have the time to be connoisseurs. By simplifying the process of wine buying, 94Wines takes some of the mystery out of an often-bewildering activity.