Men's den: Grooming brand opens pop-up to educate consumers

New York – A temporary store that offers men some much needed grooming advice has opened in Manhattan. Skincare experts will teach gents about their skin type at LAB Series first New York pop-up.

Customers can also get a sneak preview of the new LAB Series innovation in anti-ageing skincare for men, as well as learn how to use the new website. Opening at 7am, the shop hopes to entice guys on their way to work and by offering shoe-shining, a more ‘traditional’ male should come through the door.

LAB Series are tapping in to the modern man’s desire for simple skincare. By opening a dedicated space for the men of Manhattan, the brand will ensure that the message is clear.