Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

Macro Trends

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Kidult Craze

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.

Women Futures: Saudi Arabia

Behaviours

Women Futures: Saudi Arabia

Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.

The Great Wealth Transfer

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.

Modern Marriage

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.

Micro Trends

Toyhacking

The latest hot pastime in the world of technology involves toys, sensors, a can-do attitude and a whole lot of fun. Toy-modding, hacking into toys ...

Toys : Hacking : Re-model

The Autonomale: Rewriting the rules for traditional male life stages

Big Ideas

The Autonomale: Rewriting the rules for traditional male life stages

The Autonomale: Rewriting the rules for traditional male life stages

Experience : Self-sufficient : Masculine

Micro Trends

Muffragettes

Feminism : Re-branding : Women

Macro Trends

Menaissance

The New Lad and the New Man were handy motifs for their times, but today’s 24-35-year-old male is a far more advanced and more complex animal. The ...

Men : NuRo Male : Grooming

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