Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Yard Shares

A small but growing number of US families are sharing larger back yards, gardens and gardening responsibilities with neighbouring families, and enj...

Gardening : Sharing : Community

Micro Trends

Small-box retail

What’s in the box this month? Subscription-based e-tail – where consumers pay a fee to have a selection of products regularly delivered to them – h...

E-tail : E-commerce : Subscription

Micro Trends

Tokyo Safari

In Japan's ever-changing capital, young creators experiment with the old and the new.

Aoyama : Revivalism : The Tomorrow Store

Micro Trends

Electro Luxe Motors

In a bid to appeal to upmarket commuters seeking quicker, cleaner and more efficient congestion-beating transport, a few carmakers are diversifying...

Efficiency : Green : Sustainable

Micro Trends

Point to Purchase

Interruption advertising and brash product placement are being supplanted by content-rich buying platforms that do not jar with viewer or customer ...

Video : V-Commerce : Content

Micro Trends

Car Homes

As the car industry edges towards engine electrification, forward-thinking manufacturers such as Volvo and Toyota are seeking better integration of...

Symbiotic Branding : Symbiotic Architecture : Electric Vehicles

Micro Trends

Crowdsource Luxe

Luxury brands and retailers are opening their product inspiration, design and collection-buying to the masses via crowdsourcing – and in increasing...

Luxury : Crowdsourcing : Scrapbooking

Micro Trends

Paris Safari

Paris is home to a new generation re-inventing the French way of life.

Paris : Le Carmen : Brunch Bazar

Micro Trends

Faction films

As transmedia storytelling becomes the norm, content creators are heightening the sense of reality behind narratives by blurring the lines between ...

Transmedia : Storytelling : Social Networking

Micro Trends

Sounds of the City

Near-silent motion was initially seen as a wholly positive attribute of the new wave of electric vehicles (EVs) in lessening the aural impact of tr...

Electric Vehicles : Cars : Transport

Micro Trends

You, the editor

Media is no longer about bottom-down communication, but about bottom-up collaborations. Smart brands are handing over creative control to their aud...

Social Media : Publications : Media

Micro Trends

Tandem Transport

In a bid to find more efficient ways to transport people while using less road space, car manufacturers are radically rethinking the shape of their...

Vehicles : Travel : Cars

Micro Trends

Digi-tactile

As music becomes increasingly digitised, consumers are beginning to miss the tactile experiences associated with buying it in its physical form.

Music : Experience : Albums

Micro Trends

Fan Power

More bands and musicians are partially handing over creative control to fans, giving them a greater sense of ownership over the material, and makin...

Music : Ambassador : Sound

Micro Trends

Video-sharing

A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...

Apps : Video Content : Smartphones

Micro Trends

New Football

Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...

Sport : Premier League : Journals

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