Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Unaged White Whiskies

White Dog, light whiskey and moonshine – a growing number of producers are launching these unaged white whiskies to cater for cocktail-loving consu...

Whisky : Aged : Cocktail

Micro Trends

New York Safari

This most global of US cities thrives on cultural and commercial energy.

Men Science : The Well And The Wick : Reynard

Micro Trends

Viva Mexico

Mexican restaurants once conjured up an image of sombreros, cacti, maracas and moustachioed waiters singing mariachi songs. But now a new wave of r...

Mexican : Mezcal : Artisanal

Micro Trends

Exquisite Corpse

The surrealist game of Exquisite Corpse is back in vogue as designers increasingly use crowdsourcing to make disjointed objects that represent the ...

Crowdsourcing : Collaboration : Serendipity

Micro Trends

Chameleon brands

Smart brands are feeding on the aesthetics of their local areas, and opportunistically adopting the themes and design cues of their surroundings to...

Chameleonic : Independent : Boutique

Micro Trends

Taste-graph commerce

Consumers are inserting online shopping links into their social media feeds as a way to share tastes and get paid by retailers. Since LS:N Global r...

Social Selling : User Curated Retail : S-Commerce

Micro Trends

Lab Talk

Call it the technological revolution. Silicon Valley and London’s Silicon roundabout have made guerrilla businesses, collaborative research and dev...

Laboratory : Innovation : Research

Micro Trends

Thriftstalgia

In the wake of the global financial crisis, a selection of new advertising campaigns and services are being launched that revive traditional saving...

Saving : Layaway : Pre-pay

Micro Trends

Thinking Positive

The language that beauty brands use to describe their products is changing – brands are dispensing with negative fear-based sales pitches and subst...

Language : Cosmetics : Advertising

Micro Trends

Medicars

Do you struggle to squeeze a doctor’s appointment into your day? If so, your car might soon be able to help. A growing number of automotive brands ...

Medical : Cars : Automotive

Micro Trends

The internet of (living) things

As more of our tools and possessions become nodes in the connected world, LS:N Global has observed a new direction in this shift, where animals and...

Internet Of Things : Nature : Devices

Micro Trends

Autotels

Switched-on luxury car-makers are seeking more meaningful alliances with the hotel and leisure industries in a bid to connect with their customers ...

Cars : Hotels : Collaboration

Micro Trends

Expansionist Brands

At present, a key focus for many multinational brands is working out how they can enter and succeed in emerging markets. Most have yet to consider ...

Emerging Markets : Local Brands : Localism

Micro Trends

Lo-hi Retail: update

Mass-market fast fashion retailers are moving into premium high street territory as they attempt to plug into the value-driven, but aspirational de...

Value : Masstige : Collaboration

Micro Trends

Intoxivation

As demand slows in Western Europe and North America, the world’s leading beverage companies are increasingly looking to Africa’s New Emerging Afflu...

African : Innovation : Alcohol

Micro Trends

Art-dustrial Revolution

In step with the symbiosis movement, unexpected partnerships are emerging as artisans and designers collaborate with professionals from heavy indus...

Production : Industrial : Symbiosis

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